The Low Down On The Low Cost Airlines

Introduction Over the years, the airline industry is the result of internal and external factors which is expected to face many challenges. Terrorist threats, high fuel prices, uncertain economic events and market trends in external air transport sector have resulted in sustainable development practices of companies. These have been particularly involved in a process of deep restructuring and redouble efforts to retain their customers. Airlines low cost have altered the pricing practices of the market, challenging

Sommaire Introduction (Edito) 2 I) How did low cost airlines appear? 2 a) What is a “low cost” airline? 2 History 2 b) How do they work? 2 1. Characteristics 2 2. Typical travelers 3 c) Economic crisis 4 1. What is an economic crisis? 4 2. Economic crisis of 2008-2009 4 3. What are the consequences? 4 d) Transport Company in decline 4 1. Why? 4 2. Alternatives 5 II) The air low cost 6 a) Market’s caracteristics 6 1. Indirect Competition: 6 2. Direct

M Table of contents Methodology2 Introduction3 I/ Presentation of the firm a) History4 b) Ryanair, a controversial business model5 II/ Ryanair’s financial analysis a) What are the financial strategies used by Ryanair? 7 b) What about its development? 8 III/ The airline industry: a fierce competition a) Ryanair’s competition environment 11 b) Ryanair’s competitive strategy12 Conclusion 13 Bibliography14 Methodology We chose this company

Dear Students, Here it is the learning notes (Apple, page 1 to 7, and Jet Blue, Page 8 to 17). Please, read them carefully and focus on the inherent logics of strategic thinking. See you on next Friday! Appreciatively, Damon Apple’s iTunes: Changing the Face of Online Music Retailing Apple has scored a big hit in online music retailing with iTunes and then a follow up with the iPod. Can Apple sustain its advantage against all of the current and future competitors that are likely to contend for

changed / not changed since the IPO? 2. Our current challenge 3. Focus on costs: what we’re doing about airports 4. Focus on revenues: what we’re doing for business travellers 5. Conclusion Slide 2 What’s changed since the IPO? (1) easyJet plc We are now five times the size… Liverpool Luton 1 Amsterdam 4 Geneva 2 Planes: 19 >> 100 Bases: 4 >> 15 Airports served: 15 >> 60 We are the largest European low-cost carrier Slide 3 What’s changed since the IPO? (2) easyJet plc

Presentation of the company page 4 Part I – Marketing Audit page 5 Part II – Marketing plan page 9 Conclusion page 11 Bibliography page 12 Introduction I chose an airplane crafter company for my study because I thought that they have a lot of issues to deal with due to the global context. Moreover, the organization of this business is quite original because there are two major companies competing against each other: Boeing and Airbus. The first one is

Marketing Strategy Prof. Dr. Joachim Büschken European Airline Industry: Ryanair in 2003 02.11.2009 Group 5: Desoutter, Adrien Hamburger, Sebastian Koths, Gerhard Patzki, Kirsten Strobl, Julia Santiago, Maria Cristina The following paper presents an analysis of the sustainable competitive advantage of Ryanair and the question why other airlines are not able to imitate Ryanair’s success easily. Therefore, the text is separated into five parts. First of all Ryanair’s business model is

INTRODUCTION 4 I. THE COMPANY: RYANAIR 5 II. THE ORIGIN OF LOW-COST AIRLINES 5 A. The American context 5 B. The birth of low-cost business model: pioneer Southwest 7 C. Le Business Model Low cost 8 1. Le produit : 8 2. La politique commerciale : 8 3. Une politique de ressources humaines innovante : 9 4. Principes de fonctionnement d’une compagnie "low cost" : 9 5. Analyse des principes d’une compagnie "low cost" 11 D. Le contexte low-cost européen : quels acteurs 

different rates of profit, which is why the environment and strategies chosen by particular companies are a vital part of success. In order to set up an appropriate strategy for Quantock Airlines, the five forces influencing the market, described in Michael Porter’s work, need to be taken into account and analysed. Since Quantock Airlines is trying to enter an oligopolistic market, barriers of entry are going to be a major problem. The low budget flights industry in the UK is currently controlled by 4 companies

les compagnies aériennes low-cost sont des entreprises qui essaye de réduire au minimum les coût (elles embauchent moins de personnel, ne distribuent pas de repas) pour pour faire payer au consommateurs moins chers. elle sont très intéressant car font jouer énormément la concurrence, ces derniers ceux sont des sociétés qui domine aujourd'hui le marché de transport aérien. Grâce à des prix différent de ceux proposé, les entreprise low-cost tels que Rayan-air se font faits peu à peu une place dans