Rehab

pictures from photo-sharing sites like Flickr or social network sites like Bebo. The PEP number? Gone. The complex order process? Pared down to an almost Zen-like experience. The cards still looked the same, and they were still as gorgeous as a pre-rehab starlet, but that one change of gimmick – allowing customers to express their personality on the back of the card as well as the front – was all it took to make business explode. In a little over a month the relaunched site had received orders for