Qualitative research

involved and loyal. The aim of our research is to understand the tactics that young people tend to develop according to the socialization process adopted by the organization. The initial problem raised in our research is the impact of socialization procedures on individual tactics and then in their loyalty and day-to-day involvement. We focused on the attitudes and behaviors of various actors regarding some specific situations. To do so, we used a qualitative method by interviewing young hired

extensions targeting children from 8 to 12. After a qualitative phase, we examine how brand breadth and perceived coherence between the brand and the new product impact children’s attitude toward the brand extension. The results of an experiment show the direct and positive impact of the brand breadth on children’s attitude toward the brand extension and the mediating role of perceived coherence. In conclusion, we present implications, limits and future research. Session 11 - 22 Extension de marque

mutations se mettaient en place dans chacune de ces entreprises. Les résultats ont été validés par leurs dirigeants. Mots clés : Environnement ; Capital de Marque ; Stratégie Marketing ; Marketing Relationnel ; recherche naturelle ; méthode qualitative. 1. Introduction Nous assistons depuis quelques années à de profonds changements dans les règles du marché. Amorcée par la mondialisation et la globalisation des échanges, et accentuée par le développement des nouvelles technologies de l'information

mimétique. Marketing research trends A two decades’ overview of scientific literature Abstract: This paper offers an overview of the scientific literature in Marketing based on a lexicographic analysis. It aims at identifying the trends of the research in that discipline. This research relies on a database containing the titles and summaries of all the articles published by the French academic journal Recherche et Applications en Marketing (RAM) between 1986 and 2004. The research goals are to describe

undertake further investigation which may ultimately lead to disciplinary actions, should instances of plagiarism be detected. (5) I have read the University Policy Statement on Ethics in Research and Consultancy and I declare that the ethical issues have been considered and taken into account in this research. Signed: Date: II STUDENT NAME DEGREE DISSERTATION SUPERVISOR DISSERTATION TITLE Marion Launay BA (Hons) International Business Management Walter Fraser Packaging an environment:

for teenagers and college students, that is fun-loving, attention-seeking and sexually uninhibited. * * Besides, to remain familiar with teenager tastes, each month thirty Abercrombie researchers are sent to college campuses to chat with students. The data collected by this qualitative research is used by the brand to design every aspect of the store, as well as getting ideas for new merchandise. * * Thus, the company understood that the atmosphere and the layout of the store

observations directes, analyse de contenu de documents etc.). Le design de recherche doit préciser 1) la provenance des données (données récoltées par soi-même; données récoltées et mises à disposition par d’autres chercheurs); 2) la nature des données (qualitatives, quantitatives; texte, son, images, etc.; documents d’archives, articles de journaux, entretiens, sondages, statistiques officielles; données statistiques individuelles ou agrégées, etc.); 3) la méthode de récolte des données (doit être présentée

A. Qu’est-ce qu’une étude de marché (intérêt ?)   B. Demande (besoin des clients, étude de cas) Analyse quantitative Analyse qualitative Segmentation de la demande C. Offres (Ce qu’on propose sur le marché) La concurrence (directe, indirecte, générique) Etude quantitative des concurrents Etude qualitative des concurrents Segmentation et positionnement III. Conclusion Point de vue I) A. En économie : Tout bien ou tout

ORGANISATION STUDIES STREAM A CRITICAL RESEARCH AGENDA FOR ORGANISATIONAL PERFORMANCE MEASUREMENT Dr Jacky Holloway, Performance Management Research Unit, Open University Business School, Walton Hall, Milton Keynes MK7 6AA. email: j.a.holloway@open.ac.uk DRAFT, JULY 1999 – IN THE UNLIKELY EVENT OF QUOTING, PLEASE SPECIFY DRAFT STATUS! EXPRESSIONS OF INTEREST IN RESEARCH IN PERFORMANCE MEASUREMENT ARE WELCOMED BY THE PERFORMANCE MANAGEMENT RESEARCH UNIT. Acknowledgement: Thanks are due

de l’octroi d’un crédit Comment le CREDIT SUISSE évalue-t-il la situation financière d’une entreprise/PME Corporate Banking 26.03.2004 / Marija Vukmanovic Slide 3 CONTENU 1. AVANT-PROPOS 2. CRITERES D’EVALUATION 3. EVALUATION QUALITATIVE 4. EVALUATION QUANTITATIVE 5. CLASSES DE RISQUE 6. PROCEDURE D’ANALYSE 7. CALCUL ET COMPOSITION DU PRIX 8. CONCLUSION Corporate Banking 26.03.2004 / Marija Vukmanovic Slide 4 AVANT-PROPOS: LE CREDIT REPARTITION DES RÔLES Bilan de