Highland Games

hear the word ‘Chicago’, Chicago Bulls and Michael Jordan comes to mind more often than Al Capone (Kotler and Gertner 2002: 254–255). Morse (2001) describes the success of the Sydney Olympic Games in 2000 and the public relations work of the Australian Tourism Commission4 (ATC). It was claimed that the Games altered forever the way the world perceives Australia, advancing its brand by a decade (Brown et al. 2002: 175). Brown et al. (2002: 173–174) also found in their research that such events can

part of a global ‘9/11’ franchise is, frankly, bizarre. 18 ‘HELLO WORLD’ less than three hours after suicide bombers attacked London’s underground system in 2005. The attacks had come the day after London had been awarded the 2012 Olympic Games and the issue included such features as alternative London Olympic Slogans: LONDON: Get it while it’s hot. LONDON: You can run, but you can’t park and ride. LONDON: Light the fire within, flee the fire without. LONDON: Chariots of bombs. LONDON: Where

avait envahi toute l’Ecosse où une grande partie de ses forces (à cause d’une trop grande sécurité) eut l’autorisation de s’absenter pour un temps. L’ennemi, ayant eu connaissance de la chose, leur tomba dessus et les força à s’enfuir dans les Highlands pour enrôler de nouveaux soldats. Le marquis de Montrose commençait à reprendre des forces quand le Roi (qui était alors entre les mains des Ecossais à Newcastle) lui donna l’ordre de débander l’armée; et c’est ainsi qu’il quitta l’Ecosse par la

include more than the two of a picture-frame. It is obvious that they include the third spatial dimension, but there is also the dimension of time—which accommodates of architecture are frames: the rooms within which we work, the pitches on which games are played, the streets along which we drive, the table where a family eats, the gardens in which we sit, the floors on which we dance…are all ‘frames’; and together they constitute a complex and extensive framework within which we live (which though