Globalization

l’instar des frontières géographiques, les frontières économiques ont tendance à disparaître. Le phénomène semble ouvrir aux classes moyennes l’accès à la consommation de masse. Néanmoins ces biens restent encore inaccessibles aux plus démunis. La « globalization » profite et accentue les inégalités de développement (ex : technologie) et de richesse à échelle mondiale et locale. Elle accroît la concurrence entre les producteurs et les fournisseurs malgré sa volonté d’homogénéiser la consommation au niveau

5 Rencontre : encounters line 12 Accord : agreement line 22 Interdiction : ban line 24 Réchauffement : warming line 24 Diploma : degree line 30 Modeler : shape line 39 5) a) right : line 15-16 “I had not thought much about globalization until my wife and I lived for six months in India.” b) right : line 17 “Indians were outraged by American corporate attempts to patent basmati rice…” c) right : line 21 : “when it comes to a different kind of international agreement those

nine such worldviews or perspectives. The final three chapters are theoretically focussed analyses of particular issue-areas in contemporary IR, which assess the role of worldviews in shedding light on the process of state-making, the dynamics of globalization and the world economy, and in facilitating or impeding some of the key normative challenges of the twenty-first century. Each chapter concludes with a short section on further reading for those readers who wish to continue the journey. Acknowledgments

maoïsme mais l’économique. La Chine ne pouvait donc plus se penser comme seule puissance organisatrice du monde : il lui fallait relever le défi américain, rival choisi, admiré et détesté. Défnition de la Mondialisation : La mondialisation (ou globalization pour les anglo-saxons) est le processus d'ouverture de toutes les économies nationales sur un marché devenu planétaire. La mondialisation est favorisée par l'interdépendance entre les hommes, la déréglementation, la libéralisation des échanges

to sign most international agreements. 6. a. False (l. 13)”Despite President Bush’s cowboy foray into Iraq, the way most nations experience American might these days is not military, but economic.” b. True (l. 15) “I had not thought much about globalization until my wife and I lived for six months in India in the late 1990s.” c. True (l. 17) “Indians were outraged by American corporate attempts to patent basmati rice…” d. True (l. 21) “When it comes to a different kind of international agreement,

· Radio : podcast · Globalization : partiel oral et essai choisir le sujet · Cross cultural : essai choisir le pays · Europe : oral (ça va) · EU (oral) · Diving : article attendre qu’il me donne mon sujet Being 20 : photo 5 ou 6 (nourriture, sport, démaquille, marche dans la rue) · Marketing : op Mme Louisiane DIDIER Bruxelles, 27

companies "go international" for different reasons, some reactive (or defensive) and some proactive (or aggressive). The threat of their own decreased competitiveness is the overriding reason many large companies adopt a strategy of aggressive globalization. To remain competitive, these companies want to move fast to build strong positions in key world markets with products tailored to the common needs of 650 million customers in Europe, Latin America, and Japan. Building on their past success, companies

elements in which human life unfolds. With current ecological issues, the term environment is tending to take a dimension increasingly global. When talking about our perception of the environment (social, ecological, political,) on must integrate globalization, and think across the world. In our time, the environment is seen as a material for carving a territory structuring, household. This design derives from a Promethean approach to assert the dominance of man over nature. Faced with a radical ecology

thinking in the field of cross cultural management. In lectures of cultural management Germans are still compared with Japanese etc., despite the fact that the painted pictures of “Standard-Germans” and “Standard-Japanese” do not exist. Due to globalization the degree of homogeneity within the group of nationals which would justify such a cluster building like “The Germans” decreased to a minimum. These changes in the society could be vividly explained by using a system theory approach. The social

brands…………………………………………………………………………………………………………………………………………….…p4 4. P&G around the world…………………………………………………………………………………………………………………………….p6 II) Procter & Gamble’s marketing strategy………………………………………………………………………………………….p7 1. From internationalization to regionalization and finally globalization………………………….…p7 2. Segmentation and targeting…………………………………………………………………………………………………………………p7 3. Market coverage strategy………………………………………………………………………………………………………………………p8 4. Innovation…………………………………………………………………………………………………………………………………………………….p8