Event

Festival and Event Management Module: Planning and Public Policy for Festivals and Events Contents 1.0 Introduction 3 1.1 The Event chosen 3 1.1. 1 Background of Event 3 1.1.2 Justification of event 3 2.0 Kilmarnock Football Club’s Annual Open Day 4 2.1 The existing Open day 4 2.1.1 Shareholders 4 2.1.2 Stakeholders 4 2.2 Initiatives already in place 5 2.3 Proposed development 5 2.3.1 Initiative A 5 2.3.1.1 How would Initiative A work? 6 2.3.2 Initiative

Diapositive 1L’ APPROCHE AVANT VENTE TECHNIQUE DE VENTE ORIENTEE CLIENTPHILIPPE J. GAZIOT2La TVCA sert :A faciliter l’entretien de vente et sa conclusion. A fidéliser le client.A doter les commerciaux :d’une capacité instantanée d’adaptation comportementale.d’un catalogue d’arguments produits profilés.d’une stratégie de relevé des objections profilée.A permettre à une structure de communiquer efficacement enterme de stratégie commerciale.Les profils et les produits / servicesLa TVCA3Constat

Nationale de Commerce et de Gestion -Kénitra- Outhmane Dachi – S8 Option Marketing Les ressources attentionnelles Fiche de lecture : « Not All Events Are Attended Equally » Management stratégique Références de l’article * Titre de l’article : “Not All Events Are Attended Equally: Toward a Middle-Range Theory of Industry Attention to External Events” * Auteurs : Andrew J. Hoffman ,William HYPERLINK "http://dl.acm.org/author_page.cfm?id=81418595780&coll=DL&dl=ACM&trk=0&cfid=204609259&cftoken=55372670"Ocasio

Understanding Probability Laws Let a random experiment have sample space S. Any assignment of probabilities to events must satisfy three basic laws of probability, called Kolmogorov’s Axioms: 1) For any event A, P(A) ≥ 0. 2) P(S) = 1. 3) If A and B are two mutually exclusive events (i.e., they cannot happen simultaneously), then P(A ( B) = P(A) + P(B). There are other laws in addition to these three, but Kolmogorov’s Axioms are the foundation for probability theory. To achieve

friches European Brownfield marketing event La métropole Nantes Saint-Nazaire Rencontres européennes des friches European Brownfield marketing event La Métropole Nantes Saint-Nazaire 5e Métropole française / 850 000 habitants Saint-Nazaire Nantes Rencontres européennes des friches European Brownfield marketing event L’île de Nantes : au centre de l’agglomération nantaise Rencontres européennes des friches European Brownfield marketing event L’île de Nantes face au centre historique

for Events Executive Summary The Afresco event that is intangible, perishable, variable and inseparable. It’s aim for its 2007 event is to maximise visitor number with in is ‘Adventure Travel’ from the Birmingham. The event’s aim is to increase visitor number by using PR and marketing as well as the strategy technique known as Porter generic strategies. Offensive and relationship marketing will both be used in order to have a maximum impact and attract visitors to the event. it’s events targets

we can point to a reverse trend: people are increasingly gathering in small groupings or communities centred around common interests, values or lifestyles. Tribal events are more and more used by companies in their communication strategies. Whether acting as organizers or as simple sponsors, their involvement in these tribal events gives the companies the opportunity to build a link with the tribe and its members. However, while these sponsoring strategies are being implemented, most academic

for the rights to hold the event for the tourism revenues and the enhancement of national and international prestige that are expected to flow from successfully hosting the event. However, hosting the Games often creates controversy internally as neighbourhoods or natural sites are bulldozed for venue creation, resources are diverted from social programs, and massive debts are incurred by governments to fund the hosting tasks. Since the Olympic Games are a mega-event, hosting it takes years of

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Sponsoring RP Evént Références Stratégie de communication Le hors média 2010 - 2011 Stéphane Gasperini Responsable Communication Produits & Mediaplanning Direction Marketing – Aéroport Nice Côté d’Azur Tel : 04 93 21 59 00 stefgaspe@hotmail.com Reproduction interdite sans autorisation de l’auteur Sommaire Les bases Promo Jeu Mkg Direct Mécénat Sponsoring RP Evént Références 2 3 Les bases Promo Jeu Mkg Direct Mécénat Sponsoring RP Evént Références