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impersonal mass communication which assumes that consumers are all identical, and read the messages in the ads the same way. Therefore, advertising is perceived as evil, because its obvious aim is to sell, to make consumers purchase the promoted product, even if they don’t need it. In this unidirectional relationship between ads’ messages and consumers, consumers are seen to be manipulated like a pack of sheeps, receiving instructions and following them because there is only one way of understanding them

Europe and Asia. Trust and the Rule of Law appear to facilitate delegation by improving co-operation, even when we examine “bilateral trust” between the country of origin and location for affiliates of multinational firms. We show that areas with higher trust and stronger rule of law specialize in industries that rely on decentralization and allow more efficient firms to grow in scale. Furthermore, even for firms of a given size and industry, trust and rule of law are associated with more decentralization

Citizen Satellites (Article Scientific American) Contents Tiny,
standardized
spacecraft
are
making
orbital
experiments
affordable
to
even
 the
smallest
research
groups

 EVER SINCE SPUTNIK KICKED OFF THE AGE OF SPACE SATELLITES more than fifty years ago, big institutions have dominated the skies. Almost all the many thousands of satellites that have taken their place in Earth orbit were the result of huge projects funded by governments and corporations. For decades each generation of satellites

be passé, an outmoded approach to social inquiry that no longer deserves consideration (cf. Baars, 1986; Gardner, 1985; Mandler, 1985). Indeed, the notion that all human behaviour might be reduced to simple stimulus–response (S–R) formulations, or even to the ‘three-term contingency’ of radical behaviourism which is the very realm of purpose and intention according to Skinner (1974), hardly rings true to social scientists of the 21st century.2 It is scarcely relevant either to the behavioural psychology

is the ethical responsibility? There is a genuine gap between the USA and the rest of the developed and capitalist countries about ethics and Corporate Social Responsibility (CSR) : even if the interest in CSR has increased in Japan, public and business interests in business ethics and CSR have increased even more in America. The first explanation for this growing interest and for this difference is that there is more misconduct to worry about because the American society is less and less ethical

parents si nerveux, j’accepta volontiers. I was fourteen years old the first time I bought a cinema ticket, it was in 1985 and the film was Back to the Future. Even now I remember the feeling of wonder that surged through me as I sat in the darkened theatre. The knowledge my parents were unaware of what I was up to made the experience even more special; it was so liberating not to have to worry what my father might say. J'avais quatorze ans la première fois que j'ai acheté un ticket de cinéma,

regret later. I believe her reaction is quite understandable and can be accounted for. Indeed, she has already helped the couple and did more than her share, being at their house full time, minding both the children & the housework and even taking off on visits to help Sarah, her other daughter. At one stage, it is mentioned that Dorothy “remarked sometimes that it was a pity there wasn't two of her” to help both her daughters at the same time. She helps them sparing no trouble

nations, especially the US. Prescott, one of three politicians to broker the original UN climate change deal in December 1997, is to become deeply involved in trying to ensure there is a successor to Kyoto. He is doubtful that the EU member states will even stick to the commitments they make. "For a deal to work it has to have a formula that has an element of equity and social justice in it that reflects the state of each country's industrial development and its emissions per capita." China now emits

of the Gambinos who happened to be the most important Mafia family with about 300 members and 2000 associates and fingers in every pie. He was so powerful that he even did not discourage the comparison of him being the most important gangster, like Al Capone. Besides, he even appeared on the cover of Time magazine, which made him even more famous, but his high profile attracted so much attention from prosecutors that it led to the fatal loss of money and power for the crime family and to the big

Grant says that he can’t prepare Jefferson for a “better world” after death because he doesn’t believe in it. Reverend Ambrose tells him that although he went to college, Grant is far from educated, he knows little about his own people and doesn’t even really know himself. In this extract taken from chapter 27 Reverend Ambrose challenges Grant. Here we see the gulf between the two men: Grant the educated but detached college graduate filled with doubt, and Reverend Ambrose the preacher who