Customer to customer

Creating new reasons to buy • Using seasonal promotions • Finding reasons to re-contact customers • Targeting high-value customers with relevant messaging • Building awareness of offers © 2009 Digital Strategy Consulting & Partners. All rights reserved. Digital Training Academy British Airways Changing brand perceptions • Tackling the issues of From: British Airways Executive Club [mailto:BAExecutiveClub@my.ba.com] Sent: 11 September 2008 18:05 To: Danny Meadows-Klue @

This webinar will walk through 2 use cases Complete example available in the workbook http://www.iconixsw.com/UMLecommerce.html Copyright 2001 ICONIX Software Engineering, Inc. www.iconixsw.com 3 The Workbook b b b b b b b Companion work to Use Case Driven Object Modeling First book provides theory Workbook is focused on practice Internet Bookstore example is dissected in great detail, starting from requirements through detailed design ICONIX Process is explained in detail: domain models

provider of savings accounts and other products. La Poste is active in 4 main areas. Mail: « Le Courrier » The Mail service is continuously modernising in order to be ready to meet the future challenges of an open market. A comprehensive programme is now in place which covers innovative business solutions, new technologies to facilitate administration and a 3.4 billion euro investment in industrial platforms. Parcels and Express: « Le Colis-Express » GeoPost and ColiPoste together represent

performing arts. Throughout the book, Bernstein emphasizes the need to focus on the customer experience. She concentrates on how to make each moment of customer contact a positive experience. This includes the marketing, the initial contact with the ticketing office, the experience at the event, and any follow-up after the event. Using case studies and statistics, Bernstein gives examples of how to attract new customers and how to retain audiences even with the ever changing audience trends. She

I - Background to the company I-A -What is Apple Inc. ? Today, everybody around the world heard about Apple or knows a lucky owner. Indeed, Apple is becoming one of the most powerful manufacturer and designer of computer and electronic. The 21st of January 2009, Apple revealed its financial results for the first trimester of its fiscal year 2009, ended the 26 December 2009. The annuals sales have reach a new record of 15,66 billion US dollars. Apple has established a unique reputation in the consumer

Work Session in English Theme: e-commerce Definition It is the use of electronic media for carrying out commercial transactions. Most of the time it comes to selling products through the Internet but the term E-commerce also includes the mechanism for Internet shopping. Customers making purchases on the Internet is called Cyber-customers. The benefits of e-commerce for now: It opens a new distribution channel, a complementary circuit for some Products and Services Company. - It provides

profits have steadily fallen, from 450m Euros to 290m Euros. Several reasons can account for that situation: - fierce competition - a narrow product range - Lack of innovation (the management are concerned that they are not exploiting the opportunities offered by selling through the internet). After reviewing the various options available, we have agreed to keep some stores but sell 50% of our goods through the internet. We decide to close stores have the less numbers of visits

As innovation is not confined to the research and development or scientific sphere, the entrepreneurial behavior is not always associated to start-up or small businesses. Obviously innovation and entrepreneurship are essential for the established corporations to survive in this environment constantly changing. How to sustain innovations? And how to support entrepreneurial behavior in an established company with high degree of institutionalized rules? Innovations are often the result of an entrepreneurial

The Jona’s soda campaign will combine some traditional and IMC components and will be set up at select times throughout the year. The campaign will have the following objectives: * Obtain new customers and increase sales * Raise customer awareness * Assist in the launch of new flavors The campaign will mainly focus on four axes: national cables ads, radio spots, magazines, and local newspaper. These four axes will be also completed with interactive messages through sponsorship, “street

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