Customer to customer

it’s the world largest standards developing organization. Between 1947 and the present day, ISO has published more than 157 countries ranging from standards for activities such as agriculture and construction, through mechanical engineering, to medical devices, to the newest information technology developments . Founding ISO was born from the union of two organizations - the ISA (International

Around 20 production offices • • • • Markets New markets 2009 New markets 2010 Production Offices MARKETS Our customers are always in focus Our customers are always in focus.. •... they must have confidence in H&M. •As well as our employees, investors and other stakeholders. WHY Corporate Social Responsibility? • Company values • Expectations from our customers • Our employees • Recruitment • Investors • Media • Business opportunities Which stakeholders do we have? If we

Global Economy. In 2007 the number of Internet users attempted more than 1.250 billion (La Documentation Française 2007). And nowadays the Internet not only allowed to communicate, it also allowed to advertized a product, to market this product and ultimately to sell it/buy it. So the Internet become a new market and creates a new way to consume: the “Electronic commerce, commonly known as e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet

seen the same tendencies, to know: * An increase in eyewear sales * An increase in the number of selling points Due to this weak increase in sales and an increase in cost, Afflelou group has chosen to focus on the improvement of the actual sales channel. As the result, Afflelou will reduce or even stop temporary the opening of new selling point. In this crisis context, the development strategies of the group are: * Help the franchised to survive thanks to attractive offers *

people save money so they can have a better life. In this report Mike Duke, the current CEO, want to deliver a new message: How Walmart is focused on sustainability and the strategy adopted for the future to keep improve those efforts. Walmart leads in sustainability thanks to a very aggressive strategy. They are taking in account every stakeholder and see how they can improve their relations in order to create or enhance the sustainability of this one. They are making efforts and progresses on every

II. EXECUTIVE SUMMARY Thanks to the strategic analysis, first we noted that Nespresso wishes to position on the espresso coffee market as luxury product. We especially noticed two different points of segmentation: the social class and the age. The touched social class demonstrates that it is about customers with high incomes and liking the luxury. Furthermore, Nespresso aims at the well-off (CSP ++) to assert its brand image and the membership of its product in the field of the luxury. The

Measuring, Managing Customer-Based Brand Equity. | Auteurs: | Keller, Kevin Lane1 | Source: | Journal of Marketing; Jan93, Vol. 57 Issue 1, p1-22, 22p, 1 Diagram, 1 Chart | Type de document: | Article | Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing

main objective of Adidas is to gain market share. In fact the brand reorganized itself in order to face new problematic which is the fashion of street wear and thus of sport wear. In order to focus on a new generation of customer the brand has left a little is athletic image to focus on a leisure and fashion image. This objective can be separate in two main objectives: * Increase market shares in athletic shoes market * Show an appropriate brand image in order to success on this sector

Low Cost Business Model: made-to-measure security shoes 2010 06/12/2010 I- Introduction In the recent years there has been an increased demand for security shoes. In many industries the workers have to wear security shoes these days due to European regulations in this context. The comfort of these shoes is mostly low and so the level of satisfaction has declined among workers because of the fact that they have to wear uncomfortable shoes all day long. The increased dissatisfaction and

operating margins despite a 9% decline in revenue Net loss before non-recurring items at €3 million close to break-even Winter bookings over the past eight weeks up 21.5%, reflecting high volume of late bookings Deployment of Club Med in China, a major growth driver • • • • • • • Village revenue down 9% like-for-like, with an 8% capacity adjustment 13,000 increase in the number of 4 and 5 Trident customers, who are now in the majority €63 million in productivity gains, versus €31 million announced in December