Choice

des points et des groupes intermédiaires entre l’émetteur et le récepteur du message. Lazarsfeld est inspiré par Lewin, psychologue qui travaille sur les décisions de groupe, et la notion de leaders d’opinion et de « gatekeeper ». En 1944 The People Choice de Lazarsfeld, Berelson et Gaudet, l’ouvrage fait système avec le travail Personal influence de Lazarsfeld et Katz. Ces deux ouvrages participent à la remise en cause du pouvoir des médias de Lasswell. C’est une étude d’influence des campagnes sur

purely hypothetical, or a mere replacement of the state of nature, it is intended to reveal principles of justice expressed rationally, under (hypothetical) conditions of fairness. The contractors are “rational and mutually disinterested” . Their choice is based on pure rationality inspired by fair conditions, that is, disconnected from practical concerns or individual antecedents. They surrender their particular interests to adopt an abstracted viewpoint. Rawls’ motivation for introducing such

guerres de palais, Paris, Collection Liber, Seuil, 2002. La contre-révolution néoclassique 1 Bernard Conte © 2003 deuxième génération - investissent dans les mathématiques, les théories de la rationalisation des choix publics (Public Choice), mais aussi dans les stratégies de la communication vis-àvis des médias »2. De plus, ils nouent des relations étroites « avec un petit groupe, alors très marginal, de républicains ultra-conservateurs et d’entrepreneurs qui se sentent exclus des

items from the many |X | | |less important ones. | | | |QUESTIONS (Multiple Choice – Only 1 choice authorized ) | |As a firm's maintenance commitment increases, | |the breakdown

The customer spends in general about 49€. • The stock average is about 127 days. That is why its objective is to decrease of 11 days in order to achieve the regional average. Its competitive advantage The choice: Indeed, 70 % of the customers attend Leroy Merlin for his choice by its 90 000 references The price: 35 % of the customers of Leroy Merlin are interested by the prices, from low quality products to high quality The localisation: 40 % of the customers go to Leroy Merlin for

First, King’s choice of words shows a contrast between the situation in the past and how it should change in the present to make a better future. To show this contrast, King uses negative and positive words. He starts his speech by explaining the situation in the past and present, by using negative words such as “discrimination,” “injustice,” “captivity,” and “segregation.” All these words show the strong racial injustice in America. In the second part King paints a future of fairer and better

W. Shoemaker (1987), The Coupon Prone-Consumer: Some Findings Based on Purchase Behavior Across Product Classes, Journal of Marketing, 51 (4), p. 99-110. 7. Bawa, Kapil et Robert W. Shoemaker (1987), The Effects of a Direct-Mail Coupon on Brand Choice Behavior, Journal of Marketing Research, 24 (4), p. 370-376. 61 8. Bawa, Kapil et Robert W. Shoemaker (1989), Analysing Incremental Sales From a Direct Mail Coupon Promotion, Journal of Marketing, 53 (July), p. 66-76. 9. Bearden, William O.,

black and white version of the marsh saying something important about the real thing? Is it augmenting or diminishing the existing reality? It is puzzling because there are unfortunately, no answers to inform or transform an understanding of the choice of the image. On that particular day, it looked like a visual hiccup planted on the landscape. The signage was part of a new strategy to set Sackville apart from other communities. The Tourism Committee hoped that the distinctiveness of the image

a set of mathematical tools helping decision making in medium random and risked and making it possible to guide the decision makers in their choice. Most economic decisions are caught in environments dubious or fixed with the risk. The economic agents make decisions of which they are unaware of the consequences and are strongly based on processes of choice and arbitration. Decide results from a combination of two processes: a process of perception and a process of optimization. The process of perception

is to analyse the accounting choices during the first application of international accounting standards IAS/IFRS. The sample is composed by groups of SBF 120 index. We use the Conservative accounting hypothesis of positive accounting theory to explain accounting choices. Firstly, the paper observes the accounting choices during the first time adoption made by French groups. Then, the second goal of the article is to reveal the determining factors behind those choices using hypothesis issued of positive