Bring Me the Horizon

Helmig/Jan-alexander Huber/Peter S. H. Leeflang* Co -branding: The STaTe of The arT a bSTraCT the use of co-branded products as a form of brand management has gained increasing attention from managers and scientists, as evidenced by the practitioner-oriented articles and empirical studies published since the mid-1990s. However, there is no description that contrasts co-branding with other branding strategies, nor is there a structured overview of the main findings of co-branding studies. We classify different

ABSTRACT. This research examines the issue of online selling of luxury brands. Of key interest is first, to determine what Internet presence luxury brands have and second, whether luxury brands sell their products and services online. This is the first study to undertake a content analysis of luxury brands on the Internet, and thus is largely exploratory. A survey of 190 luxury brand websites provides the data to create a profile and comparative analysis of luxury brands. The key research objective is,

viewed as heinous aestheticism by some and as the herbarium of the German man by others, the novel has been the focus of considerations on authority as applied to German history and on the influence of Lutheranism on the behaviour of the citizen (Untertanenmentalität) in a world fanaticised by power and where reason is now seen only as weakness. Beyond the actual nature of the author’s undertaking, we intend to study the means that he uses (especially in the way he draws his main character) in order

Sensor control • Hyg Quality m orgrra t g Pr b ewe y IFBM Presentation and services Created in 1962, IFBM is now one of the leading technical research and training center for the barley to beer chain in Europe and beyond. For many years, IFBM has extended its activities to the entire sector of drinks, agro and agro food industry. IFBM provides you with its expertise in the following fields: • Research and development • Molecular Biology • Brewing barley and milling wheat qualification • Phytosanitary

Organisational performance represents a central issue in management science, though its measure remains a tricky methodological question. After a review of research traditions attached to the definition of organisationnal performance and of measurement preconisations, this article brings empirical insights that help to evaluate the validity of certain perceptual indicators as compared to economic data. Without pretending at exhaustivity, this research exhibits unexpected phenomena. Key words : measure –

POST-COLD WAR SOCIALISM: THE CASES OF CUBA AND VIETNAM This paper compares the post-Cold War experiences of women in Cuba and Vietnam. The regimes in both of these countries suffered gravely from the collapse of the Soviet Union in 1991. The disappearance of the Soviet bloc and the subsequent economic slowdown forced the Cuban and Vietnamese leadership to sort quickly through various policies that might bring about recovery and rapid economic growth while averting the unraveling of socialism and

fundamental inconsistency in the emerging market strategies of multinational firms. On the one hand, they seek billions of new consumers in the emerging markets of China, India, Indonesia, and Latin America; on the other, their marketing programs are scarcely adapted for these markets. The result is low market penetration, low market shares, and poor profitability. These multinationals are trapped by their own devices in gilded cages, serving the affluent few and ignoring the potential of billions of

SPORTS TO THE EMERGENCE OF MODERN FORMS OF SPORTS 8 1. Physical recreation and sport before the Victorians 10 1.1 Traditional and festive village sports 10 1.2 The upper classes and the early development of sport 12 1.3 The decline of traditional sports 14 2. Evolutions during the 19th century 17 2.1 Public school and university education 17 2.2 The first clubs and associations 19 2.3 The beginnings of sport representation in mass media 22 3. The new conception

study of two megacarriers in the port of Agadir. Based on the postulate of Camman and Livolsi (2007), which stipulates that the Logistics Service Providers (LSP) play only an operative role within the supply chains in which they intervene, we want to define the stakes and strategic attitude of the PSL such as described by the theoretical models and researchers' works in the domain. Concerning the Moroccan context, we also want to bring to light the strategic positioning of the PSL through a case study

to new horizons I’m a globetrotter page d’ouverture • Supports : pages 26 et 27 du manuel ▶ Á partir de l’image des cyclistes, possibilité de décrire objectifs Déclencher la parole des élèves, répondre aux questions de ses camarades, rédiger un petit paragraphe Champs lexicaux Le voyage – to travel, to go on a trip, to go on a journey – a trip, a journey, an expedition, a voyage ● Les continents, pays et nationalités – Africa, America, Asia, Oceania, Antarctica, Arctic, the French,