Beer Game

complicated’ ‘Banged up’ ‘Running on fumes’ ‘Denial’ ‘Two girls, one fuck-up’ ‘Taking stock’ ‘The End Game’ Epilogue Acknowledgements 1 6 43 56 98 109 119 136 152 163 181 189 203 220 234 252 262 266 271 273 275 Prologue September 2006, and deep in the bowels of the Adam Street private members’ club in London a very special group of people is crammed into a private room, supping imported Spanish beer from a free bar. The value – on paper at least – of the companies owned by those squeezed into

Distribution SI SI Flux financiers Flux d’informations e-commerce Flux logiques Flux de matières Flux physiques SI 57 Conséquences du cloisonnement des fonctions intra- & inter-entreprises Mise en évidence par le «Beer Game» Usine Distributeur Flux physiques Flux logiques Le «Beer Game» simule une chaîne logistique simplifiée allant du producteur au consommateur Détaillant Grossiste 58 Client 59 Pourquoi des systèmes d’information pour le SCM ?  Qu’en pensez-vous?    Raisons internes

software, utilities, energy), it’s less easy to build a list of companies, which can reasonably be compared. A small software company will not be compared with Microsoft. Danone produces baby food, mineral water and milk base products, Inbev produces beer; both belong to the food sector, but they are just different and comparing them would be almost useless. Still, it is critical to be able to compare one company with its environment. Building the right list will demonstrate the intelligence of the

back to black. Hit my heart [Refrain] : Are you gonna hit my heart Are you gonna leave me once again Baby dont you hit my heart Are you gonna break my heart Are you gonna make me cry again Baby dont you break my heart Hey boy it's not a game You are the one to blame My love is not your toy You better be careful boy You told a million lies to me One day you said goodbye baby I gave you one more chance So be still be baby [Refrain] No matter what you do Tell me what your spirit

Wall. The Wall was the perceptual filter that consumers put up to protect themselves from this tsunami of product information. Many products were at parity. Try as agencies might to find some unique angle, in the end, most soap was soap, most beer was beer. Enter the Creative Revolution. And a guy named Bill Bernbach, who said: “It’s not just what you say that stirs people. It’s the way you say it.” “WHAT?! WE DON’T HAVE TO SUCK?!” Bernbach founded his New York agency, Doyle Dane Bernbach, on

unless she gives in. LOUISE Alright, but it's gonna be a quick stop. EXT. SILVER BULLET - NIGHT They pull off at a place down on the right all lit up with neon. It's called the SILVER BULLET. The sign flashes COCKTAILS -- BEER -- DANCING -- FOOD. There is a huge gravel parking lot with lots of pickup trucks and older cars. Even though it's early, you can tell this place is a real night spot. It's already pretty crowded. INT. SILVER BULLET - NIGHT This

papier / watercolours, India ink, felt pens on paper Courtesy Galerie Anne Barrault Vue de l’exposition/ Exhibition View Swingin’ Safari Galerie Anne Barrault, Paris Exposition personnelle / Solo exhibition 06.09.08 > 11.10.08 © Charles Duprat Beer Barrel Polka I, 2008 300 x 800 cm Mural, technique mixte : feutres, aquarelle, acrylique, collage / Wall drawing and painting, mixed media : felt pences, watercolor, acrylic, cut papers Courtesy Galerie Anne Barrault Vue de l’exposition / Exhibition

-beat : battement, rythme (to beat : battre, frapper) -beautiful : très beau, merveilleux -beauty : beauté -because : parce que (because of : à cause de) -(to) become : devenir, verbe irrégulier -bed : lit -bedroom : chambre -beef : boeuf -beer : biere -before : avant, devant -(to) begin : commencer, verbe irrégulier -beginning : commencement -behalf : (on behalf of : de la part de) -(to) behave : se conduire -behaviour : conduite, comportement -behind : en retard -belief : croyance

destroyed. Secondly, Angola has been plagued by reports of corruption, opaque politics and a lack of fiscal accountability. Thirdly, an uneasy relationship exists between public and private sectors, especially in the oil sector where the rules of the game are not entirely clear with regards to mutual rights and obligations. Fourthly, Angola’s civil society is extremely weak and lacks the capacity to serve an advocacy or implementation role for CSR. Fifthly, crippling poverty amongst the vast majority

sensible are to combine both? The investigation field of my study is mainly going to concern European professional clubs of football. I shall consider five countries, those who have the best championships due to the level of practised game and the numerous trophies gained by the teams participating to it: Germany called Bundesliga, England called Premier league, Spain called Liga, France and its Ligue 1-orange and Italy with The Calcio. My analysis can also lean on foreign clubs to these