Tourism + social media
The demand :
Qualitative aspects : • Motivations o Business : MICE : Meetings, Incentives, conference, events & exhibitions • Composition : Leisure or business o Free independent travelers o Group inclusive Traveler o Visiting friends and relatives • Typologies : o Psycocentrics : Familiar, traditional, tour packages o Allocentrics : Exotic, Discovery, independant • Life Styles
Quantitative aspects : • How many ? • When ? • How often ? • How and where to ?
Choice Factors : • Income • Age • Stage of life • Distance to the destination • Occupation and Education • Experience
The Supply :
Components
• Attraction o Natural environment o Man made not for tourist purpose (church), o Man made for tourist purpose (theme parks) o Culture, customs o Special events • Facilities : Accomodation, restaurants • Transport • Infrastructure • Hospitality
Supply as a product : • Intangible • Perishable • Production =consumption • Producers and consumers are part of the product (incorporation) • Not standardized • Customers don’t buy it but use it temporarily • =Experience
Quality:
• Deliver what you promise • Objective, subjective, value based • = Expectations
Intermediaries
• Stimulators: NTOs, RTOs, LTOs • Producers: o Generating country: Wholesalers or tour operators o Receiving country: DMCompanies/DMO • Distributors: travel agencies (offline/online) • Facilitators: Touring clubs, banks, local population
Dynamics: • All players have to add value
Trends:
• Re-intermediation: from offline to online agents • Globalization • Integration • Increased scale of operations
Tourists flows: • Seasonality • Intensity •