Counterfeiting assignment

The perfume’s counterfeiting

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Introduction
According to the “Sénat”, the counterfeiting is defined as the reproduction (exactly the same or really close) or the unhallowed use of a protected intellectual propriety. This important problem concerns a lot of sectors and involves many heavy and negative consequences. In the past, we talked of counterfeiting especially in luxury (jewelry, haute couture, perfumes, cosmetics,…), but today, it is widen to toys, clothes, medicines, food and beverage, domestic appliance, video games,…

In this report, we are going to focus on the perfume counterfeiting. The counterfeiting in this case is about the extern aspect because of the fragrance cannot be protected (to protect the making secret). The fragrance can be a mass market juice, bought anywhere in the world. The flasks are made in countries, empty, without any brands. Then they are sent in other countries, meeting the fake fragrance. Fake perfumes are born. They can take a real brand name, or a similar as it is often the case. They are two options for counterfeiter: exact reproduction of the name of the brand, or imitation of distinct signs (packaging or bottles).

1. The elaboration of a perfume
A perfume is a piece of work; it has to get the mark of the personality of the creator. It must be distinct of other perfumes and presents its own character differencing this perfume from other one. The success of a perfume is due to the originality, that is why the consumer is ready to expense to acquire it, often expensive amount.

A perfume is built on 5 steps: the fragrance, the bottle, the label, the name/brand, and the advertisement/promotion.

The fragrance: The creation of a perfume comes from a harmonious composition of several sweet smelling ingredients. These ingredients can be essential oil, for instance plant or moss essence, animal substance essence, or synthetic molecule. That is we call the “base”, it is the raw material