Social Networks
How monetize social networking?
What will be social networking possible evolutions?

Charlotte Sevenet 4th Year
INTRODUCTION:

For the last few years, especially since 2005, Internet has undergone many important mutations affecting both its technological and functional level. These metamorphose is called: “Web 2.0”. By searching on different studies or web sites, hundreds of definitions of the “Web 2.0” appeared. On the one hand, some stated that the later corresponds to a technologic revolution offering videos, music, and pictures in real time. Others defined the “Web 2.0” as a means to enables a greater interactivity within web sites or as a very specific marketing concept. Nevertheless, one notion which is always mentioned when referring to Web 2.0 is the user. Indeed, the user plays a key role since he is the major actor of this new concept. When the expression first appeared, several terms have been used to explain the phenomenon: “the Web as a platform”, the networks’ effects triggered by a “structure of participation”, the data as an “implicit knowledge” or the innovation as an assembly of systems and of sites. The most important expression here is “the networks’ effects triggered by a “structure of participation””. In the Web 1.0, the net-surfer was passive. But since the Web 2.0, he is becoming active: he has the ability to constitute his own content, to share information (e.g. music, videos), to create a network… Networks have always existed since individuals had very early felt the need to be gathered and to form groups with people sharing the same interests. This is the case of the Guilds during the Middle Ages who gathered people having the same profession. They made possible the exchange of work’s technologies, the diffusion of projects and the possibility to find business partners. Then the Guilds became Brotherhood and it was very difficult to