lunette pour tous 22 be to be
1
LaSe g me nt a t i o n
St
y l edev i e
Re
v e nus
Le
sa v a nt a g e sr e c he r c hé s
Gé
o g r a phi e Dé mo g r a phi e
© Marketing Be to Be "Lunettes pour tous"
2
Le sc i bl e s → Bt oC c i bl a ntde spe r s o nne sdet o utâ g e
.
→ CSP-/
CSP+di
v e r s e s Ce t t es t r a r tu pd o nnel ap o s s i b i l i t éàt o u sd ep o u vo i ra c c é d e ràl as a nt é mo i nc h e r ⌫
!
© Marketing Be to Be "Lunettes pour tous"
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LePo s i t i o nne me nt
Pr
e mi e rvo l e td up o s i t i o nne me nt
⇣
:
r e nd r ea c c e s s i b l el e sl u ne t t e sàt o u tl e mo nd e
.
Ca r a c t é r i s t i q u e sd i s t i nc t i ve s Se c o ndvo l e td up o s i t i o nne me nt
⇣
:
La
d i ⌧é r e nt i a t i o n ●
●
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At t e nt e sd up u b l i c ⇣
At o u t sp o t e nt i e l sd up r o d u i t ⇣
Po
s i t i o nne me ntd e sp r o d u i t s c o nc u r r e nt s ⇣
© Marketing Be to Be "Lunettes pour tous"
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L' a na l y s ec o nc ur r e nt i e l l e © Marketing Be to Be "Lunettes pour tous"
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L$
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a na l y s ec o nc ur r e nt i e l l e
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© Marketing Be to Be "Lunettes pour tous"
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© Marketing Be to Be "Lunettes pour tous"
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Pr é s e nt a t i o nr é a l i s é epa r $
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© Marketing Be to Be "Lunettes pour tous"
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