Marketing

Nowadays, People don't just buy a product. They buy the concept of what that product will do for them, or help them to do for themselves. Marketing is the company’s strategies to answer these customer demands

Marketing combines the arts of creation, management, and enhancement. It has a strategic importance to a business, marketers work to shape the public perception of an organization and its products. They help their companies to anticipate the needs of their target group of consumers, satisfy those needs, maintain relationships with customers whose needs have been met, and aggressively attempt to expand the organization’s market share. Understanding the customer, what motivates him or her to buy a product, and using one’s personal creativity to appeal to that motivation is the core of a marketer’s job.

Marketing is an activity. Marketing activities and strategies helps to make products available that satisfy customers and in the same time making profits for the companies that offer those products.

Marketing activities are varied because they basically include everything needed to get a product off the company’s stores into the hands of the customer. Marketing includes activities such as: • Designing the product so it will be desirable to customers by using tools such as marketing research and pricing. • Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications. • Setting a price and letting potential customers know about your product and making it available to