CASE STUDY CITICORP

Presentation of the company
 Ownership: Citicorp is a publicly owned company traded on the New York, Chicago, Pacific, London, Amsterdam, Tokyo, Zurich, Geneva, Basle, Toronto, Dusseldorf, and Frankfort Stock Exchanges.  Officers: John S. Reed, Chmn., 58, 1997 base salary $31,100,792; Paul J. Collins, VChmn. Emerging Markets, 60, 1997 base salary $13,993,188; H. Onno Ruding, VChmn., 57, 1997 base salary __BODY__,348,000; Victor J. Menezes, Exec. VP & CFO  Employees: 93,700 (including 54,800 outside the United States)  Principal Subsidiary Companies: As a global company with approximately 3,000 locations and affiliate offices worldwide, Citicorp's principal subsidiaries include: Citibank Mexico (SA Grupo Financiero Citibank); Citibank, NA; Citibank Overseas Investment Corporation; Citibank Privatkunden AG (Germany); Citicorp Holdings, Inc.; Citicorp Mortgage, Inc.; Citicorp North America, Inc.; and Court Square Capital Ltd.  Chief Competitors: The company is subject to competition from both bank and non-bank insititutions that provide financial services. Citicorp's primary competitors in the United States include: Chase Manhattan Corp. and BankAmerica.

Citicorp in brief
Citicorp, also known as Citibank, is the second-largest U.S bank. Citicorp, along with its subsidiaries and affiliates, is a financial service institution serving approximately 3,000 locations, offering retail and corporate products in 100 countries worldwide. It is the world's largest credit card issuer and the sole provider of global consumer banking. Its services include savings and checking accounts, credit cards, and consumer loans. Because Citicorp operates as a local bank, many of its competitors are, in fact, other local banks. Citicorp conducts business within two franchises, Global Consumer and Global Corporate Banking. Though Citicorp is second to Chase Manhattan Corporation on the

U.S. bank asset ranking, Citicorp has the larger global presence.